Associate - Email Marketing (1-6 yrs)
Responsibilities :
- Manage the end-to-end email production process and campaign calendar (including some HTML coding)
- Manage email reporting dashboards, monitor trends, and make recommendations based on results
- Monitor daily program automations and data processes; troubleshooting when necessary
- Work closely with Creative teams on email copy & design, briefing new requests and working through feedback/finalizing deliverables
- Collaborate with internal teams.
- Manage the setup and monitoring of ad hoc, triggered, and transactional programs, including optimization of existing programs and development of new programs
- Stay current on email marketing best practices and share learnings and insights regularly with the broader marketing team
Requirements :
- 1-4 years of hands-on email marketing experience
- HTML & CSS email coding proficiency; comfort with cross-client email coding best practices
- Experience with mobile email optimization (and responsive email template builds) a plus
- Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
- Experience with mobile app marketing (push notifications + in app messaging) a strong plus
- Strong quantitative skills and familiarity with web analytics tools
- Strong project management background; experience collaborating across multiple departments to execute projects
- Excellent presentation, written and verbal communication skills
- B2C marketing experience a strong plus
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
