- Opportunity within a company with a solid track record of performance

- Fantastic work culture

We are hiring for a marketing research company where we carry out both primary and secondary data.

The Job

Key responsibilities areas :

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Driving performance marketing via Demand Generation / Customer Acquisition Funnel and SEO / SEM.

- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.

- Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.

- Developing and managing the editorial calendar.

Ideal Candidate :

Key Competencies :

- You have at least 1 year experience, ideally within a Digital Marketing, Marketing Communications or Content Management role.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- Experience within Social Media / Viral Marketing, Digital Transformation / Change Management, Content Management, Content Planning, Content Analysis, Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.

- You are a strong networker & relationship builder

- You possess strong analytical skills and are comfortable dealing with numerical data

- You are a strong team player who can manage multiple stakeholders

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.