Associate Director - Seller Marketing

- Sellers are our customers. We are passionate about delighting them and making them incredibly successful in their business. And we go out of the way to make this happen.

- The role also requires the person to support the Selection and Seller Growth effort across the company.

- The role requires the candidate to be creative as well as analytical, possess good product thinking & be able to manage operations at scale. The job requires taking extensive initiative, being comfortable speaking to product leaders and small sellers to understand business challenges. A detail oriented candidate who will look deep, evaluate numbers and find creative solutions would be required.

Key Responsibilities :

- Managing & growing brand of Seller Eco System.

- Creating a healthy top of the funnel for new seller acquisition through ATL/BTL/Digital channels

- Identify the needs and aspirations of sellers (through primary/secondary research) to help needs and aspirations of sellers (through primary/secondary research) to help create a shared value proposition

- Manage & grow digital media engagement for the seller platform - FB profile, Twitter handle & Seller community Manage the PR for all the initiatives towards the sellers.

- Manage the copy, creative & event management agencies

- Driving engagement with all the sellers of Marketplace

- Conduct offline events across the country to drive engagement

- Drive engagement with existing sellers through digital as well as offline activities (sellermeets,FGDs,etc)

Product Marketing :

- Ensure that all sellers subscribe to the product launches & are able to conduct their business more effectively

- Launch creative campaigns & brand various initiatives to drive recallin sellers - Drive all .

- Drive all communication with the sellers through mails, PNs, platform

- Responsible for communication efficacy.

- Manage Learning & Development charter

- Create engaging content various launches & initiatives & drive adoption for the same

- Fulfill all training needs of sellers with respect to any aspect of the business - onboarding, operations, business growth, experience, new experience, new platform feature launches,initiatives like GST etc

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