Consultant at Careernet Technologies
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Associate Director - Sell Side - Marketing - FMCG/FMCD/Online (6-13 yrs)
Associate Director - Sellside, Bangalore
- Involves handling & managing of the entire P&L of the category or brand.
- Involves Planning for the merchandizing for the category across all touch points.
- Responsible for the Performance marketing for the category - includes owning the metrics on SEO, SEM, Affiliates for the category.
- Handles the CRM for the category - owning the planning and evaluation of the Push Notifications and Mailers.
- Responsible for handling the GTM for launches from a sell perspective.
- Responsible for the content creation for the category to drive higher customer engagement.
- Responsible for driving alliance offers for category - including bank, telco, data and other third party offers - coordinating with respective central teams.
- Responsible for business planning for the category.
- Responsible for the consumer experience for the category - including being incharge of all sellside activities to drive the experience roadmap for the category with the product teams.
Requirement :
- Should have experience in marketing/Brand management/product management/trade marketing/digital marketing/analytics.
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