Duties & Responsibilities :

- Perform keyword research in sync with business objectives to optimize existing content and uncover new opportunities

- Should be able to provide SEO analysis and recommendations

- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals.

- Develop and implement link building campaigns

- Implement and administer search engine programs (XML sitemaps, webmaster tools)

- Run Lead Generation campaigns using SEM, Display Ads, Email, Affiliate & Influencer Marketing

- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies

- Actively review Google AdWords strategy and optimize SEO/SEM, Facebook Ads, through the knowledge of Google Analytics

- Apply Google Analytics on Multiple Domains, Website, Blogs, Mobile Apps, GTM and Universal Analytics with 100% tracking of all key variables and parameters defined by business and provide reports to relevant stakeholders

- Cross-functional working relationship with Sales to create all materials needed for driving market awareness, branding, and lead generation

- Work with other Marketing teams to Integrate Digital / Social Media plans

Desired Candidate Profile :

- Bachelor's in Computer Science/ IT

- Candidate with 2-3 years of experience in Online marketing specifically in SEO & Google Analytics

- Should be able to execute SEO campaigns for multiple countries & in different languages

- Should have actively worked on SEO campaigns & implemented various on-page, off-page & conversion optimization strategies

- Evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms.

- Proven working experience in digital marketing and Social media

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Sound knowledge of website analytics tools (e.g., Google Analytics, Hootsuite, Similarweb, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

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