About the job :

About PCL :

- PCL is an innovative products and services company across the US, Canada, the UK, and India.- You get to work on exciting, innovative products that scale to enterprise applications. You will be part of the Product Engineering Team. At PCL, you get an environment where you can take your thinking to the next level, an asset that you will cherish forever.

Your Team :

- You will grow and advance in an innovative culture and diverse ways of thinking and enable boundary-less opportunities that can drive your career in new and exciting ways.

- If you are looking for a career- where you grow with the company and product growth

- If you believe you are innovative.

- If you believe you are dedicated and want to do something.

- If you are looking for a long-term sustainable career, then PCL is a perfect place

Job Description :

- We are seeking a highly motivated and skilled Digital Marketing Associate to join our dynamic marketing team. As a Digital Marketing Associate, you will play a pivotal role in implementing digital marketing strategies and executing campaigns across various online channels. Your expertise in digital marketing, analytical skill, and creativity will contribute to our brand's online visibility and overall marketing success.

Responsibilities :

- Implement and manage digital marketing campaigns across multiple channels, including search engine marketing (SEM), display advertising, social media advertising, and email marketing.

- Collaborate with the marketing team to develop campaign objectives, target audience profiles, and messaging strategies.

- Perform keyword research and analysis to optimize website content and drive organic traffic.

- Monitor website performance using analytics tools, identify areas for improvement, and implement on-page and off-page SEO strategies.

- Create and curate engaging content for social media platforms to build brand awareness, engage with the audience, and drive user engagement.

- Manage social media accounts, schedule posts, monitor social media activity, and respond to user inquiries and comments.

- Assist in the development and execution of email marketing campaigns, including creating email templates, writing compelling copy, and managing email lists.

- Conduct A/B testing and analyze campaign metrics to optimize email performance and improve engagement rates.

Requirements :

- Bachelor's degree in Marketing, Communications, or a related field

- Proven experience in digital marketing, preferably in a similar role.

- Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing software.

- Knowledge of SEO best practices and experience with SEO tools.

- Strong understanding of social media platforms and their marketing capabilities.

- Excellent written and verbal communication skills.

- Analytical mindset with the ability to interpret data and make data-driven decisions.

- Creative thinking and the ability to generate innovative marketing ideas.

- Strong attention to detail and ability to multitask in a fast-paced environment.

Location : Dehradun

Salary Range : 3 Lpa - 6 Lpa

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