About The Role :

We are looking for creative and analytical minds that can conceptualize and execute on the synergistic union of technology, user experience and monetization of online products..

As an Associate-Digital Marketing, you will have the chance to work on high-budget performance marketing campaigns across multiple verticals and paid media sources for multiple clients. This would be a high ownership role where you will manage both the marketing spend as well as the revenue generation from the client. You will have the chance to experiment with various growth strategies and work cross-functionally to get your ideas implemented.

What You Will Do :

- End to End Campaign Management

- Plan, manage and scale performance-based marketing campaigns on Search/Social/Native

- Perform ongoing paid keyword discovery, expansion and optimization.

- Analyze campaign performance across various metrics and strategize on optimizing various campaign settings based on performance

- Perform daily account management of ad campaigns for websites targeted to the North American Markets, across various categories like Autos, Retail, Finance, Health, etc.

- Efficiently grow new ad spends via new launches and optimization of existing ad spends based on the client goals

- Develop an in-depth understanding of the different elements of an ad creative and how they perform for each unique advertising goal - traffic, conversions, engagement etc.

- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid native ad initiatives.

Collaboration :

- Brainstorm new and creative growth strategies which are focused on increasing campaign ROAS.

- Provide recommendations and execute strategies for new ad spend opportunities based on performance of existing ad spends, market research, audience behavior, etc

- Work with your team and management on project development, analysis, timelines, and results.

Continuous Research & Improvement :

- Keep pace with online advertising trends and developments.

- Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROAS.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with internal revenue goals.

- Run Traffic and Competitor Analysis regularly & routinely to maintain an edge.

What We Look for in a Candidate :

Competency, Skills & Qualifications :

- Strong analytical, problem solving and critical thinking skills

- Excellent written and verbal communicator

- Forward / innovative thinker with ability to design / deliver within current capability, process & technology

- Collaborative team-player yet comfortable with independence

- Can multi-task, prioritize, and balance time across aspects of the project

- Must be comfortable with revenue responsibilities

- Ability to deliver results under pressure

- Stress tolerant and well organized with the ability to prioritize heavy workloads

- Proficiency in Microsoft Office; deep experience with data analysis in Excel, including pivot tables and
advanced functions is a bonus.

- Graduate in any field

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