ABOUT INAAYA daycare

INAAYA daycare, based out of DLF Phase-1, Gurgaon, offers daycare services for children from 9 months to 10 years of age. INAAYA focuses on providing a safe and caring environment for children to grow and blossom to their full potential and helps them to develop qualities of compassion, sharing and caring. The programs are designed to provide learnings and activities for a holistic development of the child. All programs are available from 8:00 a.m. to 6:00 p.m. Monday to Saturday.

The founding and core management team of INAAYA daycare brings with it an experience of 50+ years of child education and development.

INAAYA daycare takes a unique approach to provide the best care for a child through modern facilities and services:

- Spacious layout and well-lit facility with large activity rooms

- Open amphitheater and large organic garden

- Large play area with modern swings and other play contraptions

- Highly secured environment with close circuit cameras, restricted access (RFID linked) and regular monitoring

- Technology based infrastructure including mobile app and ERP systems

- Teaching & activities through experiment, observation and play

Hiring Criteria

Job Responsibility

The Digital Marketing Associate will be responsible for promoting the daycare brand and acquire customers through multiple online channels. He/She shall be energetic, passionate, hard-working and dedicated towards the organization and its vision and mission. Following are the responsibilities of INAAYA daycare's Digital Marketing Associate:

- Setup online customer acquisition channels.

- Create, arrange and monitor digital marketing graphics and materials, in co-ordination with the Marketing Manager and management team.

- Monitor Google analytics, Facebook analytics and other digital marketing tools.

- Manage social media accounts (Facebook, Twitter, Instagram, Linkedin, Whatsapp) of the daycare.

- Identify and manage relevant platforms for blogging for daycare.

- Manage SEO & SEM activities of the website.

- Monitor daycare website and co-ordinate with website developer to enhance user experience of website.

- Setup, run and manage digital marketing campaigns on relevant/selected platforms.

- Create brand awareness of INAAYA daycare.

- Create monthly, quarterly and yearly online marketing budget planning.

Qualification, Experience & Skills Required

- Graduate with diploma or degree, preferably in digital marketing.

- At least 3 years of experience in digital marketing, preferably in education or child care sector.

- Male or female, aged 22-30 years.

- Knowledge of digital marketing tools & activities, including google analytics, facebook analytics, SEO, SEM, social media marketing etc.

- Proficient in MS Office tools (especially Excel, Word and PPT).

- Fluent in English and Hindi.

- Good communication and presentation skills.

- Pleasing personality with professional attitude and genuine love for children.

- Dedicated, hard-working and proactive.

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