Developer at Icore Pioneer Business Solutions
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Associate - Digital Marketing (2-3 yrs)
1. Campaign Management:
- Plan, execute, and optimize digital marketing campaigns across various platforms such as Google Ads, social media, email, and content marketing.
- Monitor and analyze campaign performance metrics, making data-driven recommendations for continuous improvement.
2. Product Marketing :
- Contribute to the development and execution of product launch plans.
- Collaborate with cross-functional teams to ensure successful product introductions to the market.
3. Content Creation :
- Develop engaging and high-quality content for digital platforms, including social media posts, blog articles, and email campaigns
- Collaborate with design and content teams to create visually appealing and effective marketing materials.
4. Social Media Management :
- Manage and grow our social media presence across key platforms
- Create and curate compelling content, engage with followers, and monitor social media trends
5. SEO and Website Optimization :
- Implement and manage SEO strategies to improve website visibility and organic search rankings.
- Collaborate with web development teams to ensure website optimization and user experience improvements.
6. Analytics and Reporting :
- Monitor and report on key performance indicators (KPIs) for all digital marketing campaigns.
- Provide insights and recommendations based on data analysis to optimize marketing strategies.
7. Email Marketing :
- Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
- Ensure compliance with email marketing best practices and regulations
Qualifications :
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing with a specific focus on product marketing.
- Proficiency in marketing automation tools
- Proficiency in managing websites using CMS
- Familiarity with SEO best practices and website analytics tools.
- Strong written and verbal communication skills.
- Creative thinking and problem-solving skills.
- Ability to work collaboratively in a fast-paced environment.
