Resource Specialist at Anlage Infotech (I) Pvt. Ltd.
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Associate - Digital Marketing (1-4 yrs)
Roles & Responsibilities :
- Planning digital marketing campaigns, including web, SEO/SEM, Google Ad, email, social media and display advertising.
- Develop marketing strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Design, build and maintain our social media presence.
- Plan and execute all marketing, sales and client engagement related activities, building an effective communication program in sync with the company business objectives.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Education, Experience and Skills required :
- Graduation or post graduation degree required in any stream.
- More than 1 year of experience in Marketing.
- Demonstrable experience in managing SEO/SEM or WordPress, marketing database, email, social media and/or display advertising campaigns..
- Experience in public relations, corporate communications, content marketing, or event management will be an added advantage..
- Able to work and thrive in a fast-paced, rapidly changing work environment.
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