We are seeking a talented and creative Digital Marketing/Social Media Marketing Specialist to join our team. The ideal candidate will be passionate about digital marketing and have a strong understanding of social media platforms and strategies.

Responsibilities:

- Develop and implement social media marketing strategies to increase brand awareness, engagement, and traffic.

- Manage and maintain the company's social media profiles and presence, including Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms.

- Create and curate engaging content for social media channels, including written posts, images, videos, and infographics.

- Monitor and analyze social media performance metrics and provide regular reports on key insights and recommendations for improvement.

- Stay updated on the latest trends and best practices in social media marketing and incorporate them into our strategies.

- Collaborate with the marketing team to integrate social media campaigns with overall marketing efforts.

- Respond to comments and messages on social media channels in a timely and professional manner.

- Coordinate with influencers and partners to amplify our brand reach and engagement.

- Assist in the development and execution of digital marketing campaigns across various channels, including email marketing, search engine optimization (SEO), and paid advertising.

- Conduct market research to identify new opportunities for growth and engagement.

Qualifications:

- Bachelor's degree in Marketing, Communications, or related field.

- Proven experience in digital marketing and social media management.

- Strong understanding of social media platforms, algorithms, and analytics tools.

- Excellent written and verbal communication skills.

- Creative thinker with a passion for storytelling and content creation.

- Ability to work independently and collaboratively in a fast-paced environment.

- Strong analytical skills and the ability to interpret data to drive decision-making.

- Experience with graphic design tools such as Adobe Photoshop or Canva is a plus.

- Knowledge of SEO, email marketing, and other digital marketing tactics is preferred.

- Highly organized with strong attention to detail.

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