Director at HR Synergy
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Associate - Digital Content Editor - Big 4 (6-12 yrs)
Job Opening for consulting firm -Big 4 - Supervisory Associate - Digital Content Editor - Bangalore/Gurgaon
Purpose of the Job :
- Edit and publish content .
- Check that the experience and pages follows the editorial guidance, UX & design guidance and visual identity
- Ensure that the pages have proper tagging, alt text, page properties, functioning links and modules
- Write teasers and site copy that are engaging, brand-compliant and search engine-optimized
- Cross-promote content to related site sections, site homepage, and social media; provide insight on optimal cascade of content to country sites
- Work collaboratively with other digital teams and stakeholders as relevant
- Ensure compliance with web templates, design, and editorial guidelines
- Develop ideas to enhance these sites; share ideas and innovation to improve content development processes
- Analyze metrics to determine effectiveness of content approach; act on these to improve site sections
- Successfully juggle competing priorities, multiple projects
- Act as a digital content advisor to stakeholders and other project requesters on the most effective approaches and methods of implementation to achieve their strategic goals via the functional areas.
- Make editorial decisions that achieve the business objectives, without detailed direction by the client.
- Rapidly solve problems and make decisions to achieve timely execution
- Recognize potential issues and make decisions throughout a project that balance the need to meet a deadline and still meet the original requirements of the project.
- Identify opportunities for repurposing content for additional audiences or to add convenience for the consumption of the message by the target audience
Knowledge and Skills Requirements :
- Strong understanding of digital content and publishing best practices
- Demonstrate the ability to write effective web copy, including engaging teasers, headlines and tweets that drive traffic
- Demonstrate the ability to adapt global content to local audiences, ensuring high relevance
- Demonstrate excellent US English written and verbal communication skills
- Demonstrate strong relationship management skills in advising and guiding stakeholders on digital editing and writing best practices
- Demonstrate strong cross-promotion skills, with an ability to relate content items across site pages and sections for relevant audiences
- Demonstrate search engine optimization skills, with a knowledge of leading practices; be able to adapt writing and content editing for search engines
- Must be able to work independently, complete multiple tasks and meet deadlines in a fast-pace environment.
- Strong project and time management ability.
- Strong influencing skills
- Works and teams effectively with clients and other personnel
- Experience with content management systems
- Take the initiative; be proactive in a fast-paced and highly challenging environment
- Quickly define challenges, collect input, conduct assessments, draw conclusions and solve problems
- Demonstrate skill at managing conflict toward resolution
- Be willing to challenge the status quo using diplomacy as required
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