HR at Kieraya Furnishing Solutions Pvt. Ltd. - furlenco
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Associate - Campaign Management/Performance Marketing (0-3 yrs)
Roles and Responsibilities
Assist with the creation, optimization and reporting of paid campaigns as directed by the Marketing Team.
Day to day activities include :
- Create and manage campaigns across various marketing channels (Search, YouTube, Facebook/Instagram, Display),
- Monitor performance KPIs such as CTRs, CVRs, CPIs, CPLs and proactively call out campaign and ad performance issues.
- Create and present daily, weekly, monthly reports for campaign performance.
- Track and update traffic patterns through various marketing channels using Google Analytics.
- Stay up to date with the latest trends in Digital and best practices.
- Give new and creative ideas in terms of marketing channels, creative content, and ways to increase performance.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Conduct keyword research, A/B testing and analyze creative/content performance.
Requirements :
- 1-2 years of experience in campaign management across different digital marketing channels.
- Experience in managing large scale performance-based paid campaigns on e-commerce.
- Hands-on experience in Google Ads and Facebook Ads Manager.
- Experience in creation, management and optimization of Search, YouTube and Display and Facebook/Instagram ad campaigns.
- Excellent understanding of digital marketing concepts and best practices
- Excellent understanding of excel, google sheets.
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