- Opportunity within a company with a solid track record of performance

- Strong opportunities to progress your career

- Fantastic work culture

Our Client work everyday to make learning unified, interactive and accessible to all.

Our mission is to make education hassle free.

At schooler, our mission is to provide people with the privileges of unified, affordable and superlative e-learning facilities that can reduce the overall costs and overheads in the entire learning process. schooler creates a perfect platform that helps everyone to connect to learning applications in an easy way, with just a single sign in. It ensures that learners are presented with enough resources that helps them explore and reach their full potential.

The Job

Your Responsibilities will include:

- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget.

- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.

- Leading and implementing channel specific marketing strategies and plans for assigned Key Accounts retailers.

- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.

- Leading activation programs with partners to improve brand visibility.

- Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimizing the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimize digital marketing performance.

- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Working on app store optimization.

- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

- Designing and developing strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analyzing and interpreting metrics to measure the success of employer branding initiatives.

Ideal Candidate

Skills Required:

- You have at least 1 year experience ideally in Content Management, Digital Marketing or Trade Marketing within Professional Services industry.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- You have prior experience in dealing with Key Accounts.

- Experience within Startup Experience, Employer Branding, App Marketing, would be a strong advantage.

- You are a strong team player who can manage multiple stakeholders

- You are a strong networker & relationship builder

- You are highly goal driven and work well in fast paced environments

- You are willing to undertake 30-60% travel.

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