Associate Consultant at Change leaders
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Associate - Brand Marketing - Advertising Firm (1-3 yrs)
1-2 years of hands-on experience with social media marketing
Creative bent of mind
Willing to join by April-end
Social Media Marketing :
- Plan content themes for every month based on external events (festivals/cricket/elections etc.) and the priorities of the brand
- Promote a mix of content formats (video/infographic/testimonial/industry news etc.) for each social platform based on engagement insights from past posts
- Review wall copies and creatives of posts to ensure grammatical correctness and consistency with brand identity
- Maintain the social posts calendar for every month. Make sure we have consistency in content themes with our blog posts
- Disseminate and amplify our content reach by posting it on relevant social media groups and forums
- Track and improve on organic reach, engagement levels of posts and grow the social media communities
Email Marketing :
- Work on content ideas for brand emails to engage alumni, current learners and potential learners
- Plan the email content and dissemination calendar in conjunction with respective program managers and the learner success team (in case of alumni)
- Liaise with the design team and the web team to develop HTML email templates
- Schedule emails according to the planned weekly calendar in the respective execution tool
Online Reputation Management (ORM) :
- Work with the ORM agency to maintain the brand's reputation on all digital platforms
- Ensure that all social media queries are responded to promptly
- Track negative comments and get them addressed on a daily basis
- Channel all unresolved queries to respective program managers. Make sure that agreed upon TATs are adhered
- Answer questions on relevant third-party platforms to improve awareness of our programs
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