Client Company is looking to hire a marketer who will be directly reporting to the Head of Sales & Marketing. In this position, you- ll be responsible for executing the overall marketing strategy for the firm.

Company

The client company is one of the fastest growing financial advisory and technology solutions firm within the Alternative Investments space (Investment Banks, Private Equity, Hedge Funds). Founded by former senior Deutsche Bank credit traders in 2013, the firm has grown to a team of 65+ highly skilled men financial analysts and technology experts.

Detailed Job Description -

- Work with sales in using effective marketing campaigns to generate leads

- Support creation of marketing collateral including presentations, brochures, flyers, newsletters, case studies, and whitepapers

- Simplify complex jargon to cull out best benefits and value propositions to create unique product and services positioning

- Keep all the marketing collaterals updated at all times

- Develop product literature for customers including user guides etc.

- Be responsible for leading the marketing research function to create various target lists with comprehensive research on specific targets and prospects

- Identify leads to add to a target list from multiple secondary research avenues

- Provide marketing support with regards to participation in various industry events

- Perform detailed competitive benchmarking exercise to map industry landscape and various players to act as a marketing intelligence input

- Curate industry research by following various media outlets to feed the PR and communication engine

- Be responsible for pre-sales activities including supporting the RFP process

- Planning and executing digital campaigns, as and when required

- Keep the CRM system updated with leads and activities to ensure effective tracking of all sales & marketing efforts

- Work with the design teams, both in-house and external, to come up with effective representations in various marketing collateral

- Ensure consistent branding of all collateral and messaging in-line with the overall company brand

Desired Candidate Profile:

Should have a minimum of 1-4 years of relevant B2B marketing experience in a fast-paced environment. An ideal candidate should have an MBA in Marketing with an exposure to Capital Markets (esp. Alternative Investments Industry) or BFSI industries. Although interest towards learning BSFI/Capital market domain is a must.

Must have:

- A - Sharp Eye- to build sophisticated PowerPoint presentations with the ability to represent various concepts and ideas visually

- Excellent content development and content curation skills

- Attention to detail and a research-oriented approach to marketing

- Skilful in analytics tools such as Google Analytics to analyse website traffic and create actionable items

- Significant experience in executing email marketing activity in a business-to-business environment, using CRM, email marketing platforms, automation platforms

- Impeccable communication skills both written and oral

- Stellar teamwork, interpersonal and collaboration skills with the ability to work in an entrepreneurial environment

Good to have:

- Experience in design and creative tools such as Adobe Photoshop, Illustrator etc. would be an added advantage

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