Founder at Belivit Solutions
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Assistant Vice President - Digital Marketing - EdTech (10-15 yrs)
Job Description :
AVP - Digital Marketing
What are we looking out for ?
- We are on the lookout for future team-members who are not afraid of putting in the graft and making history together. We have a carefully crafted culture we're proud of and a very young team trying to defy adversity everyday to enter the pantheon of greats. Only apply to this knowing you'll have the mental strength to be a winner and to ensure the company's exponential growth persists.
What to expect from the role :
- Develop state-of-the-art digital marketing strategies for lead generation and customer engagement across platforms with a focus on business impact
- Performance Marketing including ideation, execution and reporting of performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email and social media with the team
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Identify top channels and running organic experiments to drive growth
- Collaborate with agencies and other vendor partners for all company led marketing initiatives
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Who are we looking for ?
Candidate's attributes :
- 10+ years of proven working experience in digital marketing focusing on performance marketing in a high growth start up culture
- Self-starter, high ownership & ability to deliver results with minimal supervision
- Data driven and great analytical skills who finds out of the box solutions in the function of marketing
- Someone who is great with people and isn't afraid to roll up their sleeves and get their hands dirty
- Highly creative to find the right platform, ideas and ways to drive business
Functional Attributes :
- Solid knowledge of website analytics tools (e.g., Google Analytics, Webmaster and other advanced analytical tools)
- Proficiency with digital marketing platforms and technologies - AdWords, Facebook, LinkedIn & affiliates.
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Team handling experience
Great to haves :
- Exposure to financial and accounting courses or similar industry
What do you get ?
- Exposure of working in an open minded, collaborative start-up culture which is on a growth journey in the booming EdTech company
- Opportunity to build a team in a phased manner
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
