Purpose of the role :

- Responsible for driving sales of Surehab clinical services through promotion of prosthetic, orthotic products, and services to HCPs in the designated sales territory.

- Drive awareness and adoption through promotional activities in the designated territory/accounts.

- Also be responsible for primary sales of O&P online products involving bracing and support, prosthetic and orthotic components, materials and consumables through managing and expanding the distributor network.

This role reports to Sales Manager/ Regional Sales Manager

Accountabilities :

Strategic Imperatives

- Retain & Grow the yield of Prescribers of Surehab (HCPs)

- Grow the prescriber base of Surehab Clinical Services

- Grow the Distributor Network of O&P online

Planning

- Monthly account wise planning of secondary sales leading to primary sales for their territory accounts Weekly planning for coverage and calls

- Monthly and quarterly sales forecast for defined territory

- Quarterly activity planning - brand building and customer engagement

Execution :

- Drives adherence to Sales Force KPIs, call average, customer coverage, working days, lead trackers, secondary sales, and product demonstrations

- Implementation of Marketing strategy and activities

- Identify and drive business development initiatives in the current / new accounts including training and education of - distributors

- Ensure speedy and adequate availability of products in key accounts

- Competition & Market Mapping

- Track and gather market data, number of indicated surgeries, and analyze competitor activities

Key metrics :

Financial :

- Achievement of monthly secondary sales target for Surehab clinic services and primary sales target for O&P online

- Collections of the Accounts Receivables

Non-Financial :

- Alignment to quarterly activity plan

- Adherence to marketing strategy

- Adherence to developmental plan and training calendars

Key competencies

Behavioral :

- Strive for Results

- Commit to Customers

- Act for Change

- Cooperate Transversally

Functional

- Consultative Selling

- Lead Generation & Lead Management

- Product, Therapy, Competitor knowledge

- Strategic key account management

- Work with marketing team to drive execution of campaigns and activities

Key collaborators

- Regional Sales Manager

- Marketing Team

- Clinical Team

Owns

- Territory Performance

- Key Account planning & performance

- Activity planning & execution

- Key Opinion Leader and Key Business Leader engagement

Learning and Development

Minimum Educational Qualification :

- Graduate in any stream (preferably science)

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