Job Purpose :

- Formulate and implement expansion strategies and programs which maximize business growth, profitability, market coverage and market share for Brand for the territory.

- Manage the following core process: Distributor Development of new retailer, Increase Brand Visibility, Inventory management, Relationship management with Retailer & Sightholder, Account planning & Account Management

Critical Roles and Responsibility :

- Develop and execute expansion plan to maximize growth opportunities and achieve revenue, profitability, inventory and brand equity targets.

- Gather, analyse and distil data on consumers, competitors and brands into intelligence that informs sales planning process.

- Analyse sell-through and inventory data to increase forecast accuracy.

- Increase penetration and coverage through increased retailer initiatives

- Track monthly performance (first quality sell through, inventory mix and level, retail presentation, profitability and productivity) against plan and proactively identify solutions to close performance gaps, if any.

- Provide guidance on the development and execution of training programs to enhance the retail sales personnel's competency in product knowledge, VM display, selling skills and data accuracy reporting.

- Execute the Sales GTM process to achieve the required level of service efficiency

- Coordinate with RRMs for collections

Critical Results :

- A well defined annual business plan including definite marketing and sales support for the stores

- Achievement of the targeted KPIs (net as a result of implementation of the marketing mix strategies and plans, market opportunities and key issues facing stores)

a) Units

b) Revenue (less store expenses)

c) First quality sell thru

d) Inventory

e) Close outs

f) SKU productivity

g) Order fulfilment efficiency

h) Accounts receivables

- Setting up of key processes to manage the retail performance parameters

- Develop annual business plans for expansion and business consolidation

- Maximum first quality sell through with optimal trade inventory level

- A well developed and implemented retail operations GTM process that is efficient and delivers excellent customer service with availability of right products at the right time.

- Periodic evaluation of the existing retailers and their productivity

- Identification and development of new retailer for expansions/ increased business volumes/ coverage

- Manage and implement the BTL budgets for supporting the channel

- Ensure well-executed Go-To-Market process (Account planning, account management) for the stores that is efficient and delivers the product and programs at retail on time, on quality and on budget.

- Coach a collaborative and cohesive team that are disciplined, competent & skilled in sell through account management and successful in delivery results.

- Plan regular store visits on a regular basis to provide operational support to RRMs

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.