Senior Associate- Talent Acquisition at Zyoin Group
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Assistant Marketing Manager (1-4 yrs)
You'll be required to assist the team in developing campaign plans, taking data-backed decisions and monitor reporting.
Your primary responsibilities include below :
- Build an in-depth understanding of the product, user gameplay and our in-house CRM system to formulate and execute various Retention marketing campaigns
- Work closely with the Revenue, Brand, Product, and Analytics teams for creation, development and implementation of marketing campaigns
- Increase engagement and success of our messaging channels like Whatsapp, SMS, IVR, Push notifications etc
- Collaborate with Analytics team, leverage data to develop new marketing strategies and continually optimize the effectiveness of existing campaigns
- Assist the team in campaign reporting, monitoring and tracking of different campaigns & also publish appropriate performance dashboards
- Craft good quality message templates for different channels
- Drive and monitor A/B tests and data driven experiments to strive for continuous improvement in campaign metrics.
Job Location: Bengaluru
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