Position Title : Asst. Manager - Trade Marketer

Business Unit : Brand Marketing

Location : Mumbai

Band : B

Reporting : Head Marketing

Span of Control : 4-7

Number of Direct Reports : N/A

Position Description : 

- This position is responsible for Communication and Execution of marketing activities-Schemes/Incentives/Offers- to dealers, distributors

- Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets.

Working Conditions :

- This is a full-time field position, and hours of work and days are Monday through Friday, 8:30 a.m. to 6 p.m.

- Extensive Travel in Assigned Region.

- This is a field job and requires the position to spend 50% of the time on the field along with the business cell members.

- Working Saturdays sometimes.

Job Experience : 

This position requires 4-7 Years of Field Sales Experience along with in-depth working experience in BTL Marketing / Trade Marketing.

Job Qualifications :

- MBA/PGDM - Marketing from a reputed institute.

- Any specialised certifications in Marketing would be a plus.

Functional/Technical Skills

- Verbal / Written Communication Skills

- Presentation Skills

- Campaign Management Skills

- Competitor Analysis

- Computer Applications (MS Office, Sales Force, etc.)

1. Design/Develop Conceptualise & adapt /Implement Programs/Communication/POSM/assets that for all channels ensure the product is in stock and on the shelf.

2. Work closely to manage and monitor all Brand Activations. 

- Setting execution of up displays, POSM Allocation to ensure /Vvisibility & standardization at all channels 

- Designing loyalty programme for GT & MT consumers & customerss.

3. To work with KAM's top retailers to make plans according to category roles in their stores

4. Marketing schemes to push the product to the dealers and distributors. Basically, incentivizing them to keep stock much before the competitors take the share of wallet.

5. Help the dealers/distributors to sell out the stock through various ATL/BTL activities and the cycle - continues.

6. Help customise & implement Focus on developing promotional programs that attract business from wholesalers, distributors and retailers-

- Bonus commission on recommended special unit purchased.

 - Instant Gift against the specific stocks purchased.

7. Utilizing planogram software to develop effective solutions for key accounts / working with all assets available and developing new programs when needed including in-store merchandisers.

8. Identify category plans including range and merchandise proposals

9. Development and execution of trade/consumer promotions including pricing, sales estimates, operations liaison and POS development.

10. Recommend and develop local market promotions to promote sales

11. Provide feedback to management on new product launches or re-launch initiatives.

12. Flawlessly execute launches to gain maximum distribution.

13. Collect and disseminate Best Practice for profitable Trade Marketing activities.

14. Work to develop trade communications - traditional and digital.

15. Monitor Rebate & Allowances Allocation for Regions/State/Zone in conjunction with Sales Director and Regional Heads.

16. Communicate and facilitate achievement of volume target on month wise/brand wise/SKU wise basis.

15. Track competition volumes and monitor competitor activities and work on a quick response. to evaluate our brand performance.

18.16. Ability to liaise with and present concepts to management and external agencies.

KEY COMPETENCIES : 

Customer Focus A commitment to customer satisfaction.

- Consistently places a high value on customers and all issues related to customers

- Objectively listens to, understands and represents customer feedback

- Anticipates customer needs and develops appropriate solutions.

Meets all promises and commitments made to customers

Results Orientation : 

- The ability to identify actions necessary to complete tasks and obtain results.

- Maintains focus on goals

- Identifies and acts on removing potential obstacles to successful goal attainment

- Implements thorough and effective plans and applies appropriate resources to produce desired results

- Follows through on all commitments to achieve results.

- Constructive Collaboration Works cooperatively, with a positive attitude with others to achieve common goals. Treats others with dignity and respect and maintains a friendly demeanour; values the contributions of others.

- Builds and sustains a trust relationship with each member of a team within unit or organisation

- Addresses conflicts or issues creatively and in a positive and open manner.

- Capitalizes on diverse skills and ideas.

Discards personal agenda to cooperate with other team members, within unit or organisation in meeting objectives.

Decision Making :

- The ability to analyse all aspects of a situation to gain thorough insight to make decisions.

- Analyses data necessary for decision making

- Makes major decisions impacting strategic outcomes appropriately and effectively

- Makes decisions in a timely manner

- Demonstrates ability to make unpopular and difficult decisions when necessary.

Planning & Organising The ability to establish a process for activities that lead to the implementation of systems, procedures or outcomes.

- Defines plans and organizes activities necessary to reach targeted goals

- Organizes and utilizes resources in ways that maximize their effectiveness

- Implements appropriate plans and adjusts them as necessary

Consistently demonstrates organization and detail orientation

- Creativity The ability to think and create new solutions or generate novel and valuable ideas, using these ideas to potentially improve processes, methods, systems, services or products. The ability to see and understand the standard requirements established for a job, and their commitment to meeting them.

- Challenges conventional practices in a constructive manner.

- Displays a high level of curiosity and translates it into new approaches

- Looks for new methods of doing things

- Devises new ways to approach existing issues to add value through efficiency, effectiveness or customer satisfaction.

Attention to Detail : 

- The Ability to see and pay attention to details. Accomplishing tasks by considering all areas involved, no matter how small; showing concern for all aspects of the job; accurately checking processes and tasks; being watchful over a period of time.

- The ability to see and understand the standard requirements established for a job, and their commitment to meeting them.

- Vigilantly watches over job processes, tasks, and work products to ensure freedom from errors, omissions, or defects.

- Is thorough in the execution of job responsibilities.

- Defines each job function at its most elementary level and be sure that each of the functions is properly completed.

- Sets up and/or implements procedures to ensure high quality of work; monitors the quality of work; verifies information.

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