Job Description Loyalty & CRM - AM

Primary Location : Kurla - Mumbai

Background :- Ideal Candidate with 5-8 years of experience from a Franchisee /Retail/Gem & Jewel/Footwear/Apparel background will be an accurate Fit. Experience in franchise, multi-unit retail industry preferred.

Key Responsibilities :

- Create a culture of disciplined innovation through a process of testing and learning that supports innovation and brings proven winners to market.

- Develop and implement strategies that grow the customer base and drive sale & traffic, leveraging CRM, Loyalty, and Credit programs.

- Lead and manage the development of annual and seasonal plans that support the successful achievement of program and business goals.

- Create and manage the customer contact strategy, executing timely and accurate deliveries of marketing strategies to achieve business goals.

- Establish and implement best practices for database marketing processes, measurement, evaluation, data capture, maintenance and customer/prospect list selection; tracks and communicates program results. Manages interactions with cross-channel partners related to CRM, loyalty, and credit (material fulfillment, performance metrics, training, integration, etc.).

- Develops executive summaries and recommendations of direct marketing programs Dynamic content and personalization Can make Loyalty program budgets

REQUIREMENTS / RELEVANT EXPERIENCE :

- Heavy marketing/CRM experience, including leading customer loyalty and direct marketing programs development and designing.

- Experience driving organizational culture that instills focus on customer satisfaction by continuously improving services, processes, systems and collaborative capabilities. Forward thinking, make things happen business approach. Seeks out problems and opportunities for change.

- Approaches work objectives with a sense of urgency and passion, and a dedication to exceed performance expectations. Able to think through problem solutions, sell cooperative solution agendas, and integrate internal/external efficiencies.

- Experience developing and implementing a customer loyalty program. Proven track record of success with metric driven results.

- Track record of driving results through cross-functional collaboration. Responsibility for development and execution of budget and timeline deliverables.

- Analytical skills with an ability to clearly translate results into actionable insights. Communication skills to negotiate contracts, create vendor compliance, and co-ordinate multi-vendor cooperation

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