Recruitment Specialist at Rekrut India Pvt Ltd
Views:51 Applications:17 Rec. Actions:Recruiter Actions:3
Assistant Manager - Sales - Food & Beverages (5-10 yrs)
Role Description :
Activation :
- Positioning BIRA91 through our story/products/expertise/brand and reputation
- Product placement at the On-premises accounts through various trade offers and schemes and Bira91 value propositions
Depletion :
- Ensure secondary sales to the outlets as per growth plan
- Update on any new launches/SKU/Upcoming Activity/Event
- Establishing relationships with decision-makers and influencers
- Running promotional activity at regular intervals
- Identify outlet level opportunities for placement of POSMs
- Update outlets on the target vs achievement of trade schemes and volume contract
Visibility :
- Stock check at each outlet (Bira: Liquid and SKU wise, Competition: Liquid wise)
- Comply with proper product rotation standards for product freshness and quality.
- Placing proper point-of-sale materials on main shelf, displays, coolers, and vendors.
- Follow company merchandising standards.
- Keep proper corporate sets on the main shelf, displays, and in coolers.
- Drive promos at the outlet level
Consumer Interaction :
- collect feedback from consumer
- Explain/educate the new range being offered by Bira if applicable - Competition - Update on competition activities
- New liquids/SKU
- Promos /Activity
- Replenishment :
- Coordinating on-time delivery of stocks with beer supply & primary sales team
- Supporting the demand forecasting by projecting demand with market managers/Sub divisional head
- Survey, Account call at each outlet
- Helping and/or ordering when required
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