Roles and Responsibilities :

- Corporate sales managers are responsible for directing and supervising sales operations to ensure profit maximization and realization of sales targets.

- In performing their duties, CSMs reach out to the customers through emails and phone calls to offer them products and services.

- They usually visit clients or arrange meetings with customers to discuss how their products can effectively meet the needs of the customer.

- Their role also involves delivering of sales pitches and presentations to clients where they highlight the benefits their products offer to customers and encourage them to make a purchase.

- To be effective in his/her role, the CSM discusses with customers to find out what exactly their needs are and assist them in selecting appropriate product/service that suits the desired specifications.

- It is also their duty to provide motivation and guidance to the sales team to enable them to improve on their sales performance, and to reach the set goals.

- They are also in charge of the activities of sales personnel, which entail assessing their performance and productivity.

- The work description of CSM also entails assigning and designating sales quotas and territories to sales employees, according to individual potential.

- They partner with the marketing, advertising, and production heads to work out strategies and plans for enhancing the overall sales of the company.

- They are responsible for ensuring that the departmental objective and marketing activities conform to the sales target.

- In carrying out their functions, CSMs are required to carry out surveys and research to unveil information that can lead to greater sales, such as market trends, viable leads, and avenues for new sales opportunities.

- Other tasks they perform include compiling, analyzing, and interpreting sales data to produce reports on sales performance that can be used by the management team for making the right decisions for the company.

- It is also the responsibility of CSMs to provide effective after-sales support and services to customers.

- CSMs are also involved in preparing and presenting periodic budgets/sales forecast to management; they may also offer recommendations on appropriate action plan to take to improve operations of the business.

- They arrange meetings to discuss the departments sales activities, develop strategies, and take necessary decisions that can improve company performance.

- They also attend conferences, events and trade shows to expand personal network and increase job knowledge.

- Corporate sales managers typically require a Bachelors degree in a business-related field, such as commerce, economics, or marketing.

- The skills needed for success on the job include organizational, communication, and team work skills.

- Visit clients or arrange meetings to discuss a product and how it will meet the requirements of a customer

- Deliver sales pitches and presentations to clients, highlighting the benefits of a product to influence purchase

- Communicate with customers to identify their requirements and assist them with selecting appropriate products that meet their specifications

- Motivate and guide sales teams to improve performance and achieve set goals

- Monitor the activities of sales personnel to assess performance and productivity

- Assign and designate sales quotas and territories to staff according to individual potential

Role : B2B Sales

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