Assistant Manager - Retention - D2C Brand (1-7 yrs)
Our client, a D2C Health & wellness brand, is hiring for an Assistant Manager - Retention Marketing. The role involves planning, execution, and strategy across various communication channels, including SMS, WhatsApp, and Email Marketing.
- Location: Mumbai (Lower Parel)
- 5 days work from office
Ideal Candidate:
- Experience: 2-7 years in an FMCG/D2C brand or an agency catering to clients in a similar industry.
Responsibilities:
- Take complete ownership of retention channels (WhatsApp, Email, SMS), including strategy, planning, and execution with agency partners.
- Curate and plan the monthly website offer calendar, aligning strategies with the marketplace team.
- Drive brand website revenue growth through retention marketing initiatives.
- Possess a strong understanding of the D2C tech stack (Shopify, WebEngage, WABA, Google Analytics, etc.).
- Demonstrate expertise in Google Analytics, A/B testing tools, and CRM.
In case of any queries, feel free to reach out to us
