Manager Operations at Hector & Streak
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Assistant Manager - New Product Development - Travel Products & Lifestyle (2-4 yrs)
The position is responsible for product development and of an upcoming Travel Products & Lifestyle Brand; this role will include the accountability and ownership of portfolio road map, product development, lifecycle management, market share and profitability
Product Management:
- Responsible for complete ownership of product from concept to end product on shelf
- Provide detailed business plan of the product/category; including contribution per product/product category
- Work with the in-house design team to develop new products based on current trends, market research, consumer insights, market intelligence, sales feedback and competition mapping
- Product costing and price point decisions in consultation with HOD
- Working with the SCM and Sales team to manage the lifecycle to the product
Marketing Research:
- Understand consumer habit and attitude towards the product category
- Understand and identify consumer needs, market trends and competition strategy
- Work on the need gap analysis through research and consumer interaction
- Work with external agencies to test new product concepts.
Marketing Activation:
- Provide necessary inputs to the sales team in form of product information and on ground support to help sell product in the desired manner
- Analysis and product line customization for different channels of sales
- Work with the supply chain team in terms of demand forecasting and availability of stocks based on budgets and market demands.
- Feedback analysis from distributors and points of sales
- Order analysis and coordination with distributors and retail teams
- Customized marketing programs for different channels of sales
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