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02/02 Mohit Bajaj
Consultant at Ushta Te

Views:276 Applications:123 Rec. Actions:Recruiter Actions:0

Assistant Manager - Marketing - Retail Chain (3-8 yrs)

Mumbai Job Code: 24972

Opportunity with the leading Luxury retail chain across India.

1. Creating a marketing plan : A robust and imaginative plan for your brand is an essential. This plan should be flexible enough to be looked at from a city, channel or an activity point of view. Each plan should also be broken into quarters for easy identification and execution. The plan must be bold, in-sync with the business rhythm and absolutely quantifiable. The plan should span across :

a. Media Planning and Buying

b. Digital Marketing

c. PR

d. Event and Activations

e. CRM

2. Building a comprehensive view of the business : Aligning your goals to those of the business is pivotal to the success of the brand. Understanding the needs and demands of your business is thus a critical enabler in a marketer. A keen understanding of competitive pricing policy, price uplift policy and discounting policy is necessary. Tracking and analyzing competitor events and activities enables this subcategory to be a potent tool and an essential part of the job for a marketer.

3. Building a partnership network : An affiliate network is important for a myriad of activities that your brand will undertake. Creating a set of the right partnerships and adding value to them as partners of your brand is one of the key functions.

4. Budgeting and Time Management : We believe the key to a healthy brand is a well-managed budget and well managed time. Activities that sap a marketer of their time should be evaluated to maximize potential with minimum loss of time. A good grasp of the budget sheet is also essential.

5. Negotiation : Negotiating on behalf of the brand and the company is a key part of every marketer's job at the Company's Brands. This sense of negotiation is developed from understanding the cost sheets of both your brand and that of your partner/competition.

Mohit Bajaj 

8828404092

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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