- Work alongside a team with a fantastic work culture

We are hiring Asst. Marketing Manager for a restaurant company.

The Job

Role & Responsibilities :

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports.

- Working closely with the business to create an effective content marketing strategy plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, and customer retention.

- Developing and managing the Marketing calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

 -Ensuring consistency of brand voice, style and tone across all content.

- Planning and executing CRM and lifecycle marketing initiatives.

- Using customer insights to construct effective CRM campaigns.

- Measuring, monitoring and analysing effectiveness of marketing activities against goals (ROI & KPIs).

- Driving performance marketing via Display Ads, Facebook Ads and Google Ads.

- Planning and executing viral marketing campaigns across a range of social media platforms.

Ideal Candidate

Key competencies :

- You have at least 6 years experience ideally in Content Management, Digital Marketing or Marketing Communications within Restaurant or Hospitality industry.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- Experience within Content Management, CRM / Loyalty Marketing, Social Media / Viral Marketing and Performance marketing would be a strong advantage.

- You have good knowledge of Google Analytics and Other.

- You are adaptable and thrive in changing environments

- You are highly goal driven and work well in fast paced environments

- You are a strong team player who can manage multiple stakeholders

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.