Role- Marketing Specialist

Level- Sr. Associate (Assistant Manager)

Department- Field Marketing

Reporting To

Manager Marketing, Field Marketing Centre of Excellence

Location- Chennai, India

- We are looking for marketing specialist to work closely with the CMOs and Field Marketing Directors to plan and execute marketing campaigns. The incumbent will also provide support for sales enablement for all the solutions/services in the business units- offerings portfolio.

T- his position is both an individual contributor and a collaborator. It has no immediate supervisory responsibilities but provides guidance in specialized areas to other associates, and to less experienced members of the work group.

Key Responsibilities:

- Responsible for executing the Business Unit's marketing strategies and integrated campaign portfolio by working closely with Chief Marketing Officers and Field Marketing Directors.

- Play a consultative role in strategy, planning and budgeting of marketing campaigns that includes events & trade shows, webcasts, thought leadership marketing, client-centric/account-based marketing, and strategic deals support.

- Responsible for executing campaigns that result in increased brand awareness and reputation in the market.

- Working closely with in-house teams as well as external agencies for developing themes, high level messages, sales materials, and design concepts required for marketing campaigns and programs.

- Provide guidance to the creative design team and content writing teams to assist them in creating world-class brand compliant marketing assets and engagement tools.

- Manage internal/external resources in the execution of marketing campaigns that achieve strategic and marketing goals of the practice.

- Provide sales enablement support and manage related initiatives - including managing the information and assets in the corporate solutions/services repository.

Requirements :

- 7.5+ years of experience in services marketing, field marketing, and/or product marketing, B2B IT services sales

- MBA(marketing) preferred

- Good knowledge of marketing tactics and best practices

- Self-starter and highly focused on Execution with good presentation skills

- Excellent attention to detail and ability to multi-task projects and deliverables

- Excellent interpersonal and communication skills

Preferences : 

- Hunger to make a difference, be heard and have their work be recognized

- Familiarity with internet and digital marketing, working with external agencies to develop marketing assets

Ability to think - outside the box"

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