Executive Recruiters at Yellowbox HR Services
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Assistant Manager - Marketing - Furniture Vertical (3-8 yrs)
Assistant Manager- Sell ( Marketing) - FURNITURE VERTICAL
You are responsible for:
- Customer understanding: Be the voice of the customer internally
- Understand needs: Even those that the customers themselves may not realize
- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior Pricing
- Develop the right pricing policy
- Identify opportunities for giving customers value through intelligent and limited discounting.
- Use discounting to drive portfolio mix and achieve strategic goals Merchandising
- Develop and execute plans to showcase the right products
- Identify cross-selling and upselling opportunities
- Own the customer experience in the category and make navigation, discovery easier.
- Save the customer time: Identify the parameters customers use to make decisions and ensure catalog richness
- Marketing - Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.
- Understand SEM, SEO and Email marketing, identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders Promotions
- Create promotions to drive revenue, margins, etc.
- Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.)
- Catalogue: Own catalogue content creation
- Lead catalogue photoshoot & content creation, drive this via internal catalogue & marketing teams
- Drive better conversions through catalogue improvement & enhancement basis customer insights Operations
- Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review & reporting of the same
- Work with buying and sourcing teams to plan inventory & inwarding as per requirement, ensure inventory sufficiency & reduce non-selling inventory
