Recruitment Specialist at Kuling Technologies pvt ltd
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Assistant Manager - Marketing - FMCG (4-13 yrs)
KRA :
- Plan & Manage event / festival for all vertical as per the marketing calendar.
- All elements at an outlet facing the customer should be in the right order.
- Planning activities for units to perform as per the budgeted sales at all times.
- Measure each activity and improvise, effectively conduct activities to ensure ROI.
- Closely work with the reporting authority to explore new avenues in Brand Visibility.
- Handling end to end marketing & branding for new launch, which involves, store setup, aligning for marketing collateral, Concept PPT, Pre - Post launch plan and branding.
- Ensuring all listings are updated with the right contact details of the brand outlets.
- Regular visit to all outlets, check if all marketing collaterals are in place and are in good condition, if not rectify immediately.
- Regular follow-up with vendors, marketing team, operations team for all new and existing marketing collaterals, outlet launches and events.
- Planning activities for units to perform as per the budgeted sales at all times. Design the plan as per the approved objective.
- Create and maintain standard marketing check list for all new outlet opening and event.
- Monitor and analyze regional market trends and products analysis.
- Develop Loyalty programs and their promotion strategy. Ensure adherence to the Marketing SOP.
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