HR Manager at Career Uplifters Placement Services
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Assistant Manager - Marketing - EduTech (3-7 yrs)
Assistant Manager, Marketing Role :
- We are looking for a candidate who will drive regional marketing activities in the specified city.
- The candidate will work closely with the city level sales team and the central marketing team to drive high quality user acquisition across the specified cities.
- The ideal candidate should be well versed with negotiation, operations and should have good leadership skills.
- The candidate should have experience in managing teams and in data driven marketing.
Key Responsibilities:
- The goal will be to manage city level marketing activities like BTL events, local partnerships, corporate alliances and sponsorship opportunities in the specified cities
- The marketing activities will be conducted across the following channels - schools, apartments,corporates, popular catchment areas (mall, amusement parks).
- Maintain Toppr's brand identity through a sustainable community of students, parents, teachers and schools
- Generate a steady flow of leads along with team according to requirement
- Manage cost, utilisation and efficiency of leads
- Understand the business needs of the company to plan and execute scalable marketing activities in the specified city
- Work closely across functions like sales, product and finance to drive the marketing objectives of the company
- Negotiate with partners, vendors and other external agencies to drive the marketing ROI
- Analyze and report the impact of various marketing activities and feed those data insights into subsequent campaigns to improve ROI
- Own the city level growth, promotions and marketing across channels
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