Job designation - Assistant Manager, Marketing

Number of openings - 1

Base location - Surat/Baroda

Compensation - Rs 5-6 LPA

Experience - Minimum 3 years in marketing

Other prerequisites

Target companies - Only edtech companies(offline + online)

Exp - B2B sales or B2C marketing, a strict no for B2C sales

School connects in Gujarat

Worked on lead generation targets in previous roles

- Need profiles only from edtech or educational company

- They should be good in lead generation and connects in school seminars etc

- If you are strategic, highly quantitative, hands-on leaner, we would be happy to meet you.

Aggressive : 

- Take no prisoners- approach.

- The founder is extremely driven and aggressive, and sales lead should have the same all-consuming drive.

- Systems Thinking : Create strong processes and systems to build a rocket-ship.

- Multi-Dimensional,Growth Hacker" Skill Set with strong sense of ownership for work.

As a part of Marketing team, you will be accountable for execution of all marketing activities, creating and implementing high-performing lead generation campaigns that will consistently raise awareness and produce high quality leads for the sales team to ultimately drive customer and revenue growth.

You will be responsible for collaborating with the management team, 3rd party Vendors and others as needed, to develop and create content for all channels including company websites, blogs, online communication, email, news articles, and other digital channels.

- In-depth understanding of consumer demographics, psychographics & preferences

- Track KPIs for product adoption across the buyer journey and articulate insights with Product thought leadership. Attention to detail is extremely important for the role. The marketer should be able to track each and every metric in relation to various channel performances

- Create Dashboards and Excel reports to track each and every variable related to performance of overall marketing goals

- Individual must be a self - starter and able to create complex dashboards and reports on their own in business friendly templates for the CEO

- Executing self-led research and working with cross functional stakeholders to gather, manage and maintain competitive market intelligence

- Constantly engage with development teams to aggressively drive product improvement and influence future product roadmaps

- Conceptualize marketing hypothesis and drive A/B and Multi-variate tests to augment product adoption and engagement

- Generate daily/weekly/periodic reports for top level management to show case key project performance metrics

- Assess the effectiveness of the channel mix and marketing campaigns that support your business by working closely across teams on an ongoing basis, and report back to the business on required changes

- Complete ownership of the assigned responsibilities

- Excellent product and project management skills and attention to detail

- Individual must have immaculate written and oral communication skills, business acumen and a penchant for marketing

- Individual have experience in market research, targeting and segmentation, planning and implementing advertising campaigns, building kick-ass presentations & report evangelism

- You are a self-starter, target-driven, extremely motivated and a logical but creative thinker

- Ability to plan, organize and prioritize multiple projects, often requiring rapid turnaround

- Ability to work independently and with a team to achieve personal and team goals within established timeframes

- Motivated intelligence with a sense of urgency

- Strong analytical skills were important

- Strong knowledge of excel & dashboards

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