Recruiter at M/s Ealamiun Resource India Pvt Ltd
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Assistant Manager - Marketing - eCommerce (5-10 yrs)
Job title : Assistant Manager E-Commerce
Salary 40000 to 45000
Reporting to: Director
Location : Kochi
Experience : 5 to 10 years
Qualification MBA Systems Preferred
Technical Competencies :
- Budgeting and forecasting
- Brand management & communication
- Knowledge of Jewelry Industry
- Understanding of different web technologies
- Basic knowledge in difference programming languages
- Good knowledge in E-Commerce Operations/ online marketing
Roles & Responsibilities :
- Plan and roll out Digital Marketing Calendar
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Work with external agencies when required to develop the online presence
- Responsible for all digital activities through Online Sales channels
- Configure the online sales homepage and update product content and manage product categories by coordinating with Web designers and technical service providers
Managing the company website :
- Keep abreast of the latest best practices, trends and emerging technologies with regards to Search and Content Marketing as well as onsite search
- Coordination with agency and internal team to ensure a smooth online shopping experience
- To deal promptly and professionally with customer email and telephone enquiries
- Ensure a satisfactory outcome for the customer and resolve issues fairly while maintaining a positive image of Sunny Diamond in the customer's mind
- To liaise with the Finance Team in order to sort out any issues relating to refunds or returned items
- Complete monthly reporting of customer service statistics, showing e-mail and order volumes
- Liaison directly with suppliers to resolve any customer complaints or issues as necessary
- Ensure that online platforms are adequately stocked, and this is reflected in the system
- Accounts Management, Coordinate invoicing processes and stock management processes
- Liaison as required with the online platform warehouses in order to resolve delivery issues
- Update stock batches as needed, and process returns
- Perform monthly stock takes with warehouse and reconcile any variances
- Online Marketing Budget preparation, implementing and monitoring
- Identify and advise opportunities that will increase sales and marketing performance for search campaigns and the entire digital channel overall
- Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt
- Ensuring return on investment for the different online marketing campaigns.
- Ensure profit margins are maintained and targets achieved through e-commerce
- Manage expenses and budgets for the e-commerce platform
- Monitor - Daily sales figures weekly and escalate any anomalies promptly
- Perform regular competitor analysis to generate new treds, to determine price points and online branding and e-comm platform presence
- Support the Director in various aspects of e-commerce
- Work across e-Commerce and merchandising teams and other stakeholders to create and support content marketing efforts
- Open opportunities for all sales channels by driving traffic to site, developing a compelling online product offering and therefore naturally increasing conversion rates
- Continuous development and maintenance of E-Commerce operational activities
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