Talent Acquisition Team at Careerz Inn
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Assistant Manager - Marketing - BTL Activation - 5 Star Hospitality Group (2-8 yrs)
We are hiring for the subject role for a Leading 5 Star Hospitality Group.
Details below :
Job Purpose :
To plan and develop all marketing, advertising, promotional activities for effectively executing and monitoring the marketing strategies in meeting the organizational objectives and enhancing the brand. Evaluate customer research, market conditions, competitor data and implementing marketing plan/changes as needed.
Key Responsibilities :
- Planning : Keenly conceptualize various strategic and tactical marketing plans.
- Marketing Budget Management : Manage marketing budget of around 1 Cr. per annum.
- Affiliate Marketing : Manage affiliations with Brands, Malls and Retail Brand outlets.
- Experiential Marketing : Conceptualize creative marketing ideas and drive them to successful execution through teams, vendors and marketing agencies.
- Activations Management : Manage footfalls at sales venues by driving and overseeing activations in malls, retail outlets, exhibitions, trade fairs, hotels & restaurants, corporates, residential societies and schools.
- Vendor Management / Agency Management : Manage vendors and marketing agencies, cost negotiations and payments.
- Team Management : Manage and drive Ideation teams, creative teams, activation teams and telemarketing teams towards company's goals.
- Media Mix Management : Manage activations & brand awareness BTL and 360 degree media integration techniques.
- Marketing Communications Management : Review marketing communication and creative briefs for ATL, BTL and Digital Marketing.
Relevant Competencies :
- Communication skills
- Multi Tasking
- Flexibility/Planning/Organizing
- Customer Focus
- Creativity
- Drive for Result
- Team Work
- Decision making
- Coping with Pressure
Please feel free to contact on 07884091008 / 9329981008
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