Founder at Second Innings Consultancy
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Assistant Manager - Marketing - Auto Dealership (4-6 yrs)
Assistant Manager Marketing (ATL/BTL/ Digital)
Location: Andheri (E) and Kalyan
Scope of Work :
- Design, develop & manage the go to market plan for the business using a mix of marketing strategies and programs - events/activations & webinars, product & thematic campaigns, content marketing etc.
- Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities.
- Managing web content and rationalize, optimize, and oversee the structure and content of our websites.
- Drive an effective lead pipeline and manage the customer lifecycle for the businesses
- Search Engine Marketing / Social Media Marketing - creating effective campaigns on Google, Facebook (carousel ads, lead generation campaigns) and Instagram.
- Oversee the production and maintenance of all sales materials, blogs, website, and social media posts Social Media / SMS Marketing / WhatsApp Marketing calendar and send messages with strict adherence to the calendar.
- Build suitable marketing alliances with non-conflict third parties and industry bodies to enhance lead generation as well as the branding agenda of the businesses.
- Maintain strategic market & competitive intelligence - continuously gain insights into customer behavior, untapped opportunities.
- Manage response to customer surveys like NPS and effectively analyze customer feedback, current market conditions/market requirements.
- Maintain strong relationships with the stalkeholders to understand their priorities and expectations and keep them abreast with latest developments pertaining to market, competition and media.
- Manage databases and maintain timely MIS, reviews and dashboards.
Skills required :
- Experience of 4+ years of relevant experience in marketing or a similar role preferably in automobile industry.
- Background in lead generation campaigns and digital/new age marketing
- Must possess exemplary interpersonal, verbal and written communication and presentation skills as well as relationship building and networking skills
- Be highly motivated, able to act independently, and possess strong leadership and process management skills
- Should possess an analytical mind and strong quantitative
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