Job Description :

- This will be a national role. He / She will be responsible for all the organisation BTL initiatives and activities in India. Will be the BTL custodian and be responsible for the representation of the brand at all BTL touch points. There will be travel across the country.

His / Her key responsibilities will entail:

- Planning and execution of major BTL and on ground initiatives and strategies

- Coordination of integrated event and activation planning with sales, trade, marketing and central/global teams.

- Responsible for all events (consumer and trade) and evolving event and alliance led strategies to maximize FM brand and product messages to target consumers.

- Create a year round BTL (events, alliances, activations, partnerships, associations, sponsorship) implementation plan, aligned to overall business plan and objectives.

- Responsible for identifying unique event /consumer facing opportunities to incorporate trade partners and sales opportunities

- Responsible for securing quality celebrity accessorization placements at high profile events

- Manage and be responsible for secure loan of high value jewelry.

- Maximize coverage through ability to adapt approach and messaging to fit different consumer / trade needs and motivations.

- Skillful stylist / celebrity pitching through insightful understanding and agency relationship

 Manage external event / BTL agency relationship

KEY SKILLS:

- Strong communication written and verbal

- Strong commitment to deadlines

- Ability to adapt to ambiguity

- Effective management of differing requirements

- Effective relationship management and strong interpersonal effectiveness

- Ability to identify and source alliances / event opportunities

- Strong and timely execution

- Effective time management

- Cost consciousness and negotiation

- Excellent grasp of English

Salary:INR 8,00,000 - 12,00,000 P.A. Best in the industry

Desired Candidate Profile

3 to 7 years experience in Event Management.

Event experience with Luxury, Accessories, Beauty & Personal Care Brands.

Educational Qualifications: Post graduation in event management specialization from a premier business/communications institute

Education-

UG: Any Graduate

PG:MBA/PGDM - Marketing

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