Marketing Manager-Retail

Designation : Assistant Manager - Retail Marketing

Salary package : Depending upon years of experience in the range of 10-12 lakhs

Location : Bangalore

- Individual contributor role working with cross functional teams from sales, finance, IT, operations, in a multi-vendor multi agency environment.

Key Job Responsibilities :

1. National Store Marketing Calendar:

- Develop the annual store marketing calendar and seek approval for necessary budgets

- End to End execution of marketing projects and campaigns for the retail department

- including ideation, creation of collaterals, distribution of collaterals across various channels and measurement of impact

- Analyze and identify trends on regular basis and fine tune the calendar as per revised business needs

2. Local Store Marketing :

- Identify new and innovative marketing engagements/ events and seek approval from relevant stakeholders which will help achieve Annual business plan and Year on Year business growth targets

- Including ideation of activities, creation of collaterals, implementation of plans, review with cross function team stake holders to track operational performance and ensure course correction & corrective action, as appropriate.

- Store BTL activation Artwork support

3. Customer Engagement and Communication :

- Own and implement the WhatsApp marketing piece

- Conduct Customer engagement Events

- Devise and implement Customer Satisfaction Score mechanism, Review and Rating

4. Leverage Digital for improving store Welkins and Sales :

- Identify and develop digital tools for increasing store discoverability and increase walk in

- Team up with other stakeholders for implementing Omni Channel project

Working Style and People Management Skills Required :

- Frequent store visits across markets, across tier of towns

- Work in coordination with the Sales set up in a cross functional team

- Mentor and develop sales team using a supportive and collaborative approach

- Train store staff and franchisees on store marketing and develop marketing mindset

Desirable Candidates :

Compulsory :

- MBA with marketing specialization and >70% academics throughout education

- 3-5 years work experience (lesser than 3 years need not apply)

- Proficient in MS office applications ; especially excel and PPT

- Team Player with effective communication skills

- Self-starter with initiative and drive

Preferable :

- Organized Retail marketing chain store background

- Should have handled sales team to drive marketing initiatives (cross functional team working)

- Handled multiple agencies (on retainer) independently

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