Assistant Manager/Manager - Digital Marketing/Performance Marketing (4-10 yrs)
Core Responsibilities:-
- Identify new trends in Digital Marketing, evaluate new technologies, create top-notch UI/UX and corporate and brand website content. Via SEO/SEM allied tools, ensure that the brand is at the forefront.
- Creation of ALL digital assets contributing to brand aesthetics, brand experience, online booking ease and tools, navigation of content. Drive this channel as a primary lead generator, as well as business contributor. Sharp focus on technology governing content creation and tooling.
- Conceptualize & implement campaigns on the digital channels on all Web, SEO/SEM, marketing database, email, social media based.
- Create and maintain dashboards towards evaluation of lead generation, business metrics, CTR/CPC/CPW/CPB. Measure and report performance of all Digital Marketing campaigns, Quality of leads, closures on leads and revenue generated through digital channels.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Closely work with sales and presales for monitoring of leads and collect feedback on the quality of interactions.
Qualification :
- MBA in Marketing from a reputed institute with 4 to 10 years of work experience in driving sales through Digital Marketing with B2B, B2C companies.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences.
- Ability to lead integrated Digital marketing campaigns from concept to execution.
- Strong analytical skills and data-driven thinking.
- Up to date with the latest trends and best practices in online marketing and measurement
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
