Please find below Job Description

Management Level : Assistant Manager / Manager - Digital Marketing

Function / Department / Vertical: Corporate Communications

Years of Experience: 6-8 years

Accountable to (position) : Vice President

Qualification: PG in Mass Communication/ Journalism/ Marketing and other relevant discipline

Industry: Banking / Financial Services / Broking

Looking for a dynamic digital marketing candidate to manage the Group's website and digital assets including social media platforms. This will include ownership of social brand channels and strategy from concept to post-implementation analysis. The role requires in-depth understanding of trends in social media platforms and digital marketing, managing online reputation, analysis and tracking.

RESPONSIBILITIES & TASKS:

- Responsible for managing the company's website and other digital assets like Intranet, social media handles etc

- Leverage SEO to build organic traffic (keyword optimization etc.) and Google Analytics data to improve conversion funnels. Ensure UI/UX best practices and principles across all our digital platforms.

- Work with key stakeholders including but not limited to business teams, content partners, designers to develop social media calendar for the brand

- Research competition, investigate benchmarks and offer suggestions for improvement

- Perform keyword, industry and competitive research to contribute to content marketing strategy

- Plan and execute social media campaigns, working closely with internal stakeholders to successfully meet business objectives. Publish, track and monitor engagement and reach on key channels

- Identify and implement website best practices that drive a best in class customer experience to improve marketing effectiveness, maximize conversion rates and grow the digital channel. Enhance brand presence through digital channels, undertake social listening and periodic review / reports compilation

- Stay up to date with the latest technology and best practices and explore new ways to communicate and enhance brand recall through digital platforms

- Ensure smooth running and completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing.

- Coordinate with creative agencies for production of collaterals (photographs, videos, infographics, GIFs, stop-motion) for website, email marketing, blog and social media usage

- Design and implement campaigns for existing & new customers using Emailers, newsletters, Promotions on Website, Corporate Communications etc.

- Manage the content updates for the group website in coordination with the business teams. Improving the usability, design, content and conversions. Provide creative ideas for content marketing and update website

- Responsibility for planning and budgetary control for digital marketing

CORE SKILLS & EXPERIENCE REQUIREMENTS:

- Post Graduate in Mass Communication/ Journalism/ Marketing and other relevant discipline

- Understanding of Financial Services sector, prior work experience in B2B, BFSI industry or agencies servicing financial clients (3-4 years)

- In-depth knowledge of websites, marketing analytics tools (e.g., Google Analytics, WebTrends, etc.)

- Track record of successfully managing SEO/SEM activities, social media, display advertising campaigns

PERSONAL CHARACTERISTICS & KEY COMPETENCIES:

- Excellent communication and interpersonal skills, ability to work with multiple stakeholders

- Creative, Analytical abilities

- Team player with ability to collaborate and be able to get work done

- Proactive, Agile & results-driven, ability to be both strategic and execution oriented; identify opportunities and make them happen

- Displays ability to think out of the box and offer solutions

- Strong project management and organizational skills with the ability to multi-task and meet tight deadlines

If interested kindly provide CV and below details

- Total Experience:
- Current CTC: Fixed
- Current Variable:
- Expected CTC:
- Notice Period:
- Reason for Change:

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