Job Description :

As a part of the Growth function, the marketplace marketing associate/manager will be responsible for driving customer acquisition on marketplaces such as Amazon, Flipkart etc. and achieving monthly revenue growth targets through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis.

Key Areas :

Responsibilities :

- Customer acquisition & digital sales funnel management

- Develop & execute detailed monthly advertising plans across the advertising platforms of Amazon, Flipkart, Nykaa, Myntra for achieving the sales targets with optimal ACOS/ROAS & ensuring targets are met Campaign Management

- Plan & implement PLA/branded video ads/PCA etc. campaigns to achieve business targets and maximize revenue

- Daily campaign management across all the digital marketplace platforms for acquisition

- Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization

- Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results Promotions

- Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics

- Budget & ROI management

- Optimize continuously to ensure high ROI and minimize CAC Analytics & Reporting

- Leverage ad platform analytics and tools such as Helium 10, Amazon PI tool etc. to derive actionable insights

- Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations

- Monitor performance & optimize/course correct

Skills and Competencies :

Skills :

- Core digital marketing skills & hands-on experience across Amazon, Flipkart, Myntra ads etc.

- Strong experience in analytics tools and techniques

- Proficient in quantitative analysis & insighting

- Data/numbers oriented

- Good at advanced excel/other data analysis tools

- Strong verbal & written communication

Competencies :

- Commercial & strategic acumen

- Results driven & ROI focused

- Technology oriented with keen interest in latest tech developments in digital marketing

- People orientation & leadership ability

- Strong bias to action

- Agility and ability to take decisions/course correct fast