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26/02 Shikha
HR at Hying Ninja

Views:195 Applications:74 Rec. Actions:Recruiter Actions:1

Assistant Manager - Digital Marketing - BFSI (4-7 yrs)

Bangalore Job Code: 65035

This person is responsible for three key parts of our performance marketing strategy - paid social media, mobile app marketing, and content distribution.

Responsibilities:

- Own the targets and budgets allocated for the individual assigned channels.

- Oversee and continue to improve tracking, attribution, and overall data access to analyse critical metrics for the individual channels.

- Provide complete performance reporting and analysis on all paid social media, content distribution and mobile marketing campaigns and take relevant action on insights gained.

- Responsible for regular reporting of mobile app campaigns and performance against KPIs

- Create a mobile marketing tracker and dashboard and maintain ownership

- Data analysis with the use of tools like GA, Firebase, Branch, Appsflyer, etc., and implementation of results

- Collaborate with creative teams for mobile app campaign assets, product enhancements, etc

Desired Skills and Experience :

- Proven work experience in Facebook, Content distribution networks and mobile apps related mobile ad networks etc. with 2-3 years of experience.

- Excellent understanding of digital marketing concepts and best practices

- Experience in planning of mobile app specific marketing campaigns and reporting

- Analytical mindset and critical thinking

- An ability to multitask and perform under tight deadlines

- Strong verbal and written communication skills

Academic qualifications:

1. Undergraduate/ MBA

Fields of study: Marketing, Business

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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