Co-Founder at Panache Globe Solutions
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Assistant Manager - Digital Marketing (3-8 yrs)
Digital & Social
Enhancing Online Presence & Experience
- Handle Social Media presence of the brand across all digital channels like Facebook, Twitter, Instagram etc.
- Create & manage Online paid ads as per the allocated budget
- Devise and execute plans to increase website traffic
- Planning and executing the Blogger Outreach Program
- Run campaigns for consumer engagement in social platforms
- Partner with affiliates like GDN for promotion on Partner websites in-line with Brand image
- Work with E-com team to seasonal updates.
- Handling Email queries by customers & drive engagement by proper resolution mechanism across all digital platforms (ORM).
- Continuously develop content for social & digital and manage approvals Planning
- Plan weekly and monthly calendar
- Prepare & analyze MIS on monthly basis to report campaign performance, website performance & social handle performance through GA, FB insights, etc.
- New initiatives by drawing inspiration from likeminded brands
Public Relations
- Plan calendar for PR (seasonal/Monthly/Weekly)
- Media seeding stories as per the launch and trend for the season
- Cross pollinate PR stories/activities in digital assets for higher amplification
- Work with design & buying team to creating compelling stories/news regularly for media
from brand
- Product placement through sourcing and in house shoots.
- Track and manage sourcing
- Draft releases and share with media for coverages. Track coverages.
- Develop relationship with media through various means.
Qualification : Post Graduate or above in Marketing
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