Recruiter at Sidhr.In
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Assistant Manager - Digital Marketing (3-6 yrs)
- Achieve periodic Performance Marketing and Lead Nurturing goals at an optimal cost across multiple sources Search, Display, Social, Native, Programmatic, Email/ SMS Partnership and Affiliate platforms.
- Formulate and execute the customer acquisition strategy to drive traffic, retargeting, repeat purchase and cross-sell.
- Strategize all aspects of digital campaigns campaign from conceptualization, to budget planning, research, targeting, account structuring, copy and creative, Ad Rank improvisations, conversion funnel optimization, customer acquisition cost management, channel attribution and A/B testing.
- Manage investments on campaigns on marketplaces such as Amazon Marketing Services.
- Conduct keyword research & align with marketing and business objectives to execute the SEO strategies covering on-page, off-page & tech optimisation in close coordination with partner agency to drive incremental organic traffic & conversions.
- Conceptualize content inform of Blogs, editorials & closed forum content postings in-line with campaigns/priorities
- Broad understanding of end consumer with some experience in B2B Digital Marketing.
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