We are looking for a talented Product Copywriter to craft compelling product collaterals for our business. As a product copywriter, you will be responsible for creating engaging, informative, and persuasive content that showcases our products and convinces customers to make a purchase.

Here's what you'll be doing

- Write engaging and compelling content for Illumine's product features and solutions to educate the audience with a simple narrative. Your writing should engage our audience, drive action, and contribute to our overall marketing and business goals.

- Research industry topics and trends, and optimize content for organic search

- Produce videos, testimonials, case studies, battle cards, competitor landing pages and other collaterals as needed to explain product features / use cases.

- Publish announcements, newsletters etc. to amplify feature releases

- Ideate and develop info-graphics to make data intuitive to understand for readers

- Revise and edit pieces, and collaborate with other writers and marketers to ensure brand consistency.

- Work with clear success metrics for content production and contribute to discussions around content optimisation.

What our ideal candidate would look like

- You have 2-3 years of experience working in B2B SaaS, with specific experience of creating product marketing collaterals in the tech/product domain across the sales funnel.

- You have strong storytelling skills with a focus on crafting compelling, creative copy which reflects an understanding of product features and value proposition.

- You have direct experience of conducting user research (speaking directly with clients to capture their experience to create assets like case studies and video testimonials)

You don't just create content but are also invested in knowing if it works. You're comfortable with analytics like click-through rates, open rates, and organic reach.

- You have prior experience of optimising content for search engines using keywords, meta tags and other SEO techniques

- You are a team player and can collaborate with other teams like Design, Marketing, and Sales to align content with the company's brand.

- You can share a portfolio of published articles as part of your application.

- Illumine is a leading childcare software company that's revolutionizing the way childcare centers, preschools, and early education programs operate. Our user-friendly platform is designed to streamline and grow their centers, enhance parent engagement, and foster child development. At Illumine, we are a very lean and agile team that is scaling a very strong product (the Illumine childcare SaaS offering) to the world. Being part of a lean team means that you will have the opportunity to work on a range of (product) marketing needs of the business, and also need to display a sense of ownership - both are things that will help you grow professionally. Illumine is present in over 500 childcarers across 20 countries

What We Offer:

1. Comprehensive Management Tools: From attendance to billing, our platform handles it all.

2. Parent Engagement Solutions: Building bridges between educators and families through real-time updates.

3. Learning Development Tracking: Helping educators monitor and foster children's growth.

4. A Commitment to Security: Our platform meets all regulatory compliance and ensures user data privacy.

Culture

The Culture at Illumine: A Community of Innovation, Empathy, and Growth

Innovation:

- At Illumine, innovation is more than a buzzword; it's the core of everything we do. We're continually seeking new ways to enhance our platform, not just to meet industry standards but to redefine them. Creativity, curiosity, and a forward-thinking mindset are encouraged, allowing team members to explore and implement fresh ideas.

Empathy:

- We cultivate a culture of empathy, where listening to our customers and colleagues is a priority. This nurturing spirit resonates within our products, designed to make a meaningful difference in the lives of children and their families.

Collaboration:

- Collaboration and teamwork are foundational at Illumine. We believe that the best solutions are born from diverse perspectives working in harmony. Our open-door policy ensures that every voice is heard, fostering an environment where team members can freely share ideas, seek guidance, and contribute to shared goals.

Growth and Development:

- Personal and professional growth are integral to Illumine's culture. We provide ample opportunities for learning and development, whether through workshops, mentorship programs, or access to the latest industry research. This commitment to continuous improvement extends to our products and our team, allowing us to evolve together.

Work-Life Balance:

- Illumine recognizes the importance of balance and well-being. We strive to create a flexible and supportive work environment, accommodating the unique needs and lifestyles of our team members. This approach builds a strong, resilient community where employees feel valued and fulfilled.

Diversity and Inclusion:

- We're proud of our diverse and inclusive culture at Illumine. Embracing various backgrounds, experiences, and perspectives enriches our creativity and strengthens our organization. We are committed to ensuring that every team member feels a sense of belonging and can thrive in our community.

Perks

- What we offer: An energetic office environment with sparking conversations.

- Creative freedom to own and drive projects and contribute to the company's success.

- Competitive salary and benefits package.

- Regular team outings and parties to blow off steam and have fun.

- Flexible work timings so you can put in your best efforts in your own creative zone.

- Room for professional growth and development.

- Comprehensive insurance policy

- You'll have the chance to breathe life into our product and build narratives that resonate with our customers.

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