Job Description

Looking for a creative, energetic story-teller to take full responsibility of our content marketing and communications. Our ideal candidate is a marketing professional, preferably with a combination of copy writing, graphic designing and people skills. You should be able to develop engaging content for driving engagement & leads, and internal & external communications.

- Developing quarterly and yearly Content Marketing strategies, plans and editorial calendars across all Crescendo Group International companies.

- Developing creative and engaging content across various formats i.e. web pages, blogs, guest posts, whitepapers, info-graphics, video scripts, posters, press releases or any Marketing collateral for lead generation; driving online conversions, and internal & external communications.

- Generating content that is consistent with each of the Crescendo Group International companies- brand communication and SEO strategy.

- Collaborating with stakeholders to ideate, strategize and decide messaging, value propositions and overall content for all Marketing collateral.

- Performing all steps of content development i.e. from research/ideation, designing, editing, reviewing, and proofreading to publication.

- Managing all social media accounts using tools Hootsuite or Buffer.

- Tracking, analyzing and developing action plans based on Social Analytics and Social Listening data to optimize content for our target audiences.

Does this sound like you?

Strategic, creative story-teller. You- re a Marketer at heart, and now you- re ready to bring your passion and skills to our growing Talent Acquisition team and pioneer a new position in Recruitment Marketing. Unlike traditional marketing, you won- t be promoting our products - you- ll be promoting the value of working for our company to help us attract great candidates and consultants who fit our culture and can support our mission. You have a gift for storytelling, and know how to reach and engage your audience on a human level through search, social, mobile, text and email. You think strategically about channels and messaging, roll up your sleeves to execute campaigns and programs, and track and measure everything. If you- d love to help us tell our story and build a great company, we- d love to meet you!

The skills you- ll need:

- You understand that an employer brand is more than a logo, and know how to communicate the value prop of working at our company both authentically and transparently

- You- re a great storyteller and writer, and can create content from blogs to emails to videos of yourself as well as enlist internal and external content creators

- You inspire employees to create and share their stories and employer reviews, amplifying our reach and influence throughout the candidate journey

- You can teach and empower recruiters on how to tell our story effectively to attract and nurture candidates

- You practice inbound marketing and SEO, and can get your content found when and where people are searching

- You develop a deep understanding of your target audience to ensure your messaging hits home

- You live on social media, and can attract followers and keep them engaged

- You- ve built a pipeline / database of leads who read your texts, open your emails and respond to your content

- You- re curious, resourceful, a self-starter, a creative problem solver, an organized project manager and a team player who can also do it all yourself without needing a lot of resources or budget

Additionally:

- Bachelor's degree with a major in Marketing, Communications or Journalism, MBA a plus, 4-8 years if experience working in content development

- Effective and clear written and verbal communication and presentation skills

- Experience writing press releases, newsletters, sell sheets, web content, etc.

- Excellent organizational, analytical and planning skills with great attention to detail

- Superior teamwork and excellent time management skills

- Proven ability to work effectively under pressure & meet deadlines

What's on Offer : 

If you are an individual who is looking to build something extraordinary and have a good drive and self-motivation which is bordering on entrepreneurial; this is the place for you.

- An absolutely action packed, fun and demanding workplace lets us thrive in a team based environment with passion, fun, pride and team work as our core values.

- We offer you career opportunities to challenge, develop and exceed your aspirations with training and development throughout your career.

- Life is never dull at Crescendo as there is always something to learn, constantly pushing you to develop your skills and take on the next exciting challenge.

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