Content & Social :

1. Develop, edit and curate long form content pieces like Blogs, Newsletters, Reviews, PressReleases, Byline articles, Keynote presentations, Social Posts etc.

2. Research and coordinate on content to ensure it is impactful, error free and appealing to the TG.

3. Work with digital agency to plan and create relevant content across relevant social handle.

4. Work with PR agency to create, edit and curate all articles, listicles, press releases, long/ short form content.

5. Review an overseas website content required for inhouse newsletters and sales tools.

6. Create and craft content for customer, communicate via email, WhatsApp, SMS and any other mode.

Collaboration

1. Coordinate with brand partners to ensure the most updated individual brand assets are always available.

2. Work with PR and Digital Agency to ideate, create and execute assets for respective social media platforms.

3. Communicate with industry professionals, celebrities and influencers as required to create a strong network.

4. Onboard and manage third party content writers as and when required.

Reporting :

1. Track, analyse and report metrics of platform wise social media campaign performance and provide recommendations for improvement, using social media marketing tools.

Behavioural :

Functional Skills

1. Experience with Lifestyle and Home, Food, Wellness categories combined with a high aptitude to learn on these categories.

2. Interest and passion in following business trends and an interest in connecting the dots that link brand, business and customer.

Personal Skills :

1. Passion for writing with exceptional copy writing skills and an understanding of the blogging and social feed world.

2. Creative, willing to hustle, enthusiastic and should have a get-stuff-done attitude.

3. A communicative, people's person with a strong eye for detail and deliverables.

4. Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic initiatives.

5. A portfolio of relevant work samples; and impact to the customer.

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