Assistant Manager - Business Development - Food/Agri Pharmaceutical Testing (10-15 yrs)
Job Description
- Design and implement a strategic business plan that expands company's customer base and ensure its strong presence
- Achieve sales growth and hit sales targets by successfully managing the sales and marketing team.
- Own objective setting, mentoring and performance monitoring of sales and marketing team.
- Pipeline management using CRM system and channel partner management
- Build and promote strong, long lasting customer relationships by partnering with them and understand their needs
- Present sales reports and realistic forecasts to the management teams
- Identify emerging markets and market shifts while being fully aware of new relevant services and competition status
- Face of the company- Plan and execute promotional activities, tradeshows, content marketing (with corporate communications) with branding and messaging.
- Regular interaction with operation, finance and technical team.
- Competitor assessment, pricing assessment, contract negotiation and closing.
- Have hands on experience in reaching out to and acquiring customers in laboratory service industry (Food and Pharma) in addition to managing the sales and marketing function.
- Technically competent and knowledgeable on entire Laboratory service portfolio such Food and Parma including leachates and extracts.
- Identify and build new business relationships with new prospects as well as with new groups within existing accounts (sales calls, lead follow up, on-site seminars, trade shows, and user meetings).
- Communicate with management-level decision makers to structure new deals and build upon existing business relationships.
- Coordinate customer visits with scientists, specialists, and operational team
- Effectively adapt business development plans based on Analytical Services strengths and needs unique to the categories.
- Maintains accurate records of all sales and prospecting activities including sales calls, presentations, closed sales, and follow-up activities within the assigned territory, including the use of Salesforce to maintain accurate records to maximize territory potential.
- Maintain an accurate sales forecast which must be updated weekly/monthly.
- Actively pursue adjacencies of laboratory service to expedite business growth
- Performs other duties as required and assigned.
Skills
- In-depth understanding of the Food / Agri pharmaceutical testing market.
- 10 years of successful technical sales experience in Lab Services Industry and out of which at least five years in leadership role.
- Successful sales records. Capable of managing major and complex accounts. Competent in Financial planning and analysis.
- Has prior experience of leading a sales and marketing team and guiding and mentoring the team to achieve the desired objective
- Must have exposure to formulating business plan and marketing strategy in laboratory or similar service sector.
- Must have developed and lead a team of high calibre marketing force from premium institutes
- Must have a strong relationship with regulators and Govt agencies pertinent to Laboratory Service Industry
Behavioural competencies
- Fluency in discussing science with existing and potential customers.
- Self-starter who is a result and success oriented individual with the proven ability to develop and follow through on sales tasks and plans.
- Excellent interpersonal and relationship management skills.
- Ability to respond effectively to scientific inquiries and quickly address the appropriate internal contacts.
- Should have displayed Team building and People leadership qualities
- Must be self-motivated and enjoy challenge
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