Assistant Manager - Brand Management - B2B Vertical - Food Solutions Provider (6-8 yrs)
Assistan Manager Branding
- Our client is one of India's leading Food Solutions provider and is seeking applications from suitable candidates for a Branding role to design and implement a branding strategy so as to establish an identity and brand recognition.
Responsibilities :
- Design brand strategy and monitor execution
- Ensure execution of brand campaigns across PR, Digital, Event and Trade channels
- Allot branding budgets and drive adherence to budgets, drive cost-saving initiatives and increase ROI of branding spend
- Drive internal trainings on brand guidelines and policies
- Boost online presence and digital medium penetration
- Ensure high quality content and collateral creation
Requirements :
- 5+ years of branding experience, preferably in B2B manufacturing sector.
- Proven track record in B2B campaigns across online and offline platforms
- Ability to grasp the management perspective on long term business vision and direction, and to articulate it into short and medium term branding goals
- Strong commercial awareness, financial skills and P&L understanding
- Strong planning and organizational ability
- Awareness of consumer trends and preferences
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