Recruitment Researcher at Hunting cube
Views:218 Applications:78 Rec. Actions:Recruiter Actions:63
Assistant Manager - App Marketing (1-5 yrs)
Seeking an app marketing professional who will own the strategy, execution and campaign management for Apple Search Ads and ASO channels for the iOS app.
Responsibilities:
Strategy :
- Creating a roadmap to acquire users for the iOS app by defining crisp projects and clear impact.
- Ensure constant improvement and growth in organic visits, downloads, and app store rankings and ratings.
- Keyword research on an ongoing basis to advise and implement them on the App Store and Play Store.
- Manage and optimize Apple Search Ads and Google campaigns partnering closely with the SEM, social, and display teams.
- Stay abreast of new tools, trends, and best practices in app marketing
- Communicate regularly with senior leadership, internal stakeholders and marketing team colleagues to understand objectives and opportunities.
Data Analytics and Tools :
- Analyse data and present actionable insights for Search Ads and ASO experiments.
- Dive into the data to detect patterns and uncover insights to optimize our mobile paid marketing efforts.
- Campaign management: optimize live campaigns based on a variety of performance metrics (data mining, A/B testing, optimizing and scaling).
- Knowledge of ASO and analytics tools like App Follow, Mobile Action, App Annie, Sensor Tower, iTunes Analytics, Google Analytics, Adjust etc.
Requirements :
- An analytical person with a strong ability to draw insights from the data.
- Engineering background from top colleges.
- A hustler who can make things move and is ready to do anything necessary to ensure success of the project.
- 1+ years of experience in mobile or online marketing with a track record of building and executing successful marketing strategies in either of Apple Search Ads (highly preferred), SEM, ASO or SEO.
- Understanding of Apple iTunes App Store and Play Store will be strong plus.
- Extremely self-motivated person and should be able to work with minimum supervision.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
